?In the Studio,? Freestyle?s Josh Felser Takes a Hands-On Approach to Seed Investing

"In the Studio" opens its doors this week to an entrepreneur who co-founded, built, and sold his two startups to large technology companies, then teamed up with his co-founding partner to invest their own capital in startups, which provided the basis for their current institutional angel fund and an impressive, diverse array of seed stage investments in consumer technology and infrastructure. Before?Josh Felser?co-founded?Freestyle, an institutional angel fund, with his partner?David Samuel, they both built successful internet businesses, Spinner and then Grouper, which were both sold to larger companies. Having worked with Samuel for nearly 15 years, the two decided to invest their own capital in startups for a few years. As sort of a minimal viable product for investing, those two years convinced the pair to raise a fund from outside investors and professionalize their investment activities. With Freestyle today, the pair make roughly 5-6 investments each per year at the seed stage and spend significant amounts of time with their companies, acting as if they were part of the founding team.

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