A pay-per-click marketing approach is not limited to how you manage your existing campaigns. It?s based more upon analyzing what elements of your campaigns are causing the most action and conversion and enhancing those strengths. Keep in mind that what you aim for is not just purchases. First, you need to convert traffic into potential customers.
How do you achieve optimum conversion in your PPC campaigns?
Strategic PPC management is key and it involves analyzing and testing. First, analyze your existing PPC campaigns. Use Google Analytics for gathering analysis reports of your campaigns.
Google Analytics offers custom reports that help you evaluate the performance of each of your ad campaigns. You can search for new and returning visitor counts, keywords, landing pages, and bounce rates. Using these reports, you can get a good feel for which campaigns have the greatest bounce rates and which ads result in the highest conversion rates.
In addition, Google Analytics can also help you determine which placement is ideal for your ad, which can increase its conversion rate. You can place your campaign in a variety of locations to help test alternative positions, rather than just positioning it in a specific location each time. ?You may also look at visitors? behavior and analyze which time of the day can generate more visitors and acquire more conversion. This will help you set the specific time and location for your PPC campaign.
To use Google Analytics, link your Analytics and AdWords accounst. Simply go to your AdWords account, click on Tools and Analysis, click on Data Sources, and then link your AdWords with your Google Analytics.
Keep in mind that what you want for your PPC campaign is a profitable click, not just every click that comes your way. Once you have profitable clicks, you can increase your conversion rates for sales and added revenue.
Make your campaign more valuable for your customer. Using your analysis reports, take the time to evaluate what gives value to your ad and use it in your marketing techniques. To help you, check to see if your PPC campaign is READY enough for your target market. ?Your PPC ad must be relevant to your business and up-to-date with trends in the market. It must also be engaging and call attention from your target market. Make sure that your ads are authoritative and provide accurate information.? It must be directional, have an enticing call-to- action, and of course, yield optimal, which can help in evaluating the more optimal options for your PPC campaign.
Lastly, don?t forget to test your campaign. Although marketing efforts and campaign strategies sound great in theory, testing these options will help you gauge the effectiveness of your PPC campaign and fine tune it accordingly.
Source: http://www.agencyseo.com/blog/tips-to-boost-your-ppc-advertising-campaigns.html
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